Items related to Technology and Consumption: Understanding Consumer...
Synopsis
I.Overview of household technologies and consumer behaviors.-Technology in the Household: Looking Back, Looking Forward.-Changing Demographics, Changing Roles, and The Consumption Experiences in Households.-Technology in the Household: A Framework.-II.Specific Household Technologies and Consumption Experiences.-Shop Till We Drop.-Entertainment.-Reach Out and Touch Someone.-Buy Now Pay Later: Financing the Future.-Bringing Work Home.-III.Marketing in the Brave New World.
"synopsis" may belong to another edition of this title.
- PublisherSpringer
- Publication date2012
- ISBN 10 1461421594
- ISBN 13 9781461421597
- BindingPaperback
- LanguageEnglish
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