Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging) - Softcover

Webb, Robert C.

 
9781461371588: Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging)

Synopsis

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

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Other Popular Editions of the Same Title

9780306460739: Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging)

Featured Edition

ISBN 10:  0306460734 ISBN 13:  9780306460739
Publisher: Springer, 1999
Hardcover