Synopsis
The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.
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Label Writing and Planning (eng)
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Label Writing and Planning: A Guide to Good Customer Communication
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Label Writing and Planning: A Guide To Good Customer Communication
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Label Writing and Planning
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Springer US, Springer New York Sep 2011, 2011
ISBN 10: 1461285232
ISBN 13: 9781461285236
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject. 236 pp. Englisch. Seller Inventory # 9781461285236
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Label Writing and Planning
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The label on your product is the most important document you produce. Ask any customer it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getti. Seller Inventory # 4191093
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Label Writing and Planning
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Label Writing and Planning
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Label Writing and Planning | A Guide to Good Customer Communication
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Taschenbuch. Condition: Neu. Label Writing and Planning | A Guide to Good Customer Communication | Tony Holkham | Taschenbuch | xii | Englisch | 2011 | Humana | EAN 9781461285236 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. Seller Inventory # 105629815
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Label Writing and Planning
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ISBN 10: 1461285232
ISBN 13: 9781461285236
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 236 pp. Englisch. Seller Inventory # 9781461285236