Synopsis
They Just Don't Get It! explores an all - too - common dilemma: when people around us just don't ''''''''get'''''''' our ideas. Through a charming illustrated fable, it tells the story of Julie Buffet, a hard - charging advertising executive with what she thinks is a fantastic idea for a new campaign. But nobody gets it - not the client, not her boss, and not her coworkers. And Julie can't understand why. We have all found ourselves in this situation at one time or another, and we typically see this problem as a failing on the part of the other party. They Just Don't Get It! shows that when they don't get it, the problem is really with ourselves. And it shows how we can finally really get it. If you've ever wondered why your ideas haven't been received or acted on in the way you expected, this book will reveal your own personal responsibility in helping others understand your intentions. Examining the root source of the problem, it details five keys to ''''''''getting it'''''''' - Take Responsibility; Practice Humility; Begin with Questions; Remain Open; and Believe They Can. These five simple steps will enable you to overcome the problem, and prevent it from happening in the future. They Just Don't Get It! will teach you how to communicate your ideas better, and how to motivate others to pull together and achieve your highest goals in any situation.
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Review
"A brilliant topic--with important implications for how we all work and live together. Read it and reap the benefits!"
--BJ Gallagher, coauthor of A Peacock in the Land of Penguins and Who Are "They" Anyway?
"Replacing force and frustration with humility, openness, and responsibility is key to building teamwork in today's business world. They Just Don't Get It! illuminates a common problem with powerful insight."
--William Brake, V.P. & General Manager, International Steel Group, Inc.
"They Just Don't Get It! is a fun, yet powerful reminder that personal humility inhabits the soul of great leadership, and that practicing humility begins by abandoning presumption and listening hard."
--Bryan W. Sickbert, Executive Director, Council for Health and Human Service Ministries
--Geoff Bellman, author of Getting Things Done When You Are Not in Charge
About the Author
Randy Martin (1957 2015) was professor of art and policy at the Tisch School of the Arts at New York University and is the author of many books, including An Empire of Indifference.
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