Digital Media and Innovation: Management and Design Strategies in Communication - Softcover

Gershon, Richard A.

 
9781452241418: Digital Media and Innovation: Management and Design Strategies in Communication
Softcover
ISBN 10: 1452241414 ISBN 13: 9781452241418
Publisher: SAGE Publications, Inc, 2016

Synopsis

Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today′s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

"synopsis" may belong to another edition of this title.

From the Back Cover

Takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services.

"About this title" may belong to another edition of this title.

Publisher
SAGE Publications, Inc
Publication date
2016
Language
English
ISBN 10 
1452241414
ISBN 13 
9781452241418
Binding
Paperback
Edition number
1
Number of pages
280