Synopsis
George Ritzer’s McDonaldization of Society, now celebrating its’ 20th anniversary, continues to stand as one of the pillars of modern day sociological thought. By linking theory to 21st century culture, this book resonates with students in a way that few other books do, opening their eyes to many current issues, especially in consumption and globalization.
As in previous editions, the book has been updated and it offers new discussions of, among others, In-N-Out- Burger and Pret A Manger as possible antitheses of McDonaldization. The biggest change, however, is that the book has been radically streamlined to offer an even clearer articulation of the now-famous McDonaldization thesis.
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About the Author
George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the 2000 distinguished Contributions to Teaching Award by the American Sociological Association and an honorary doctorate from LaTrobe University in australia. He is best-known for The McDonaldization of Society (translated into over a dozen languages) and McDonaldization: The Reader 3 as well as several related books, including expressing America: A Critique of the Global Credit Card Society, Enchanting a Disenchanted World 3, The Globalization of Nothing 2, Globalization: A Basic Text, and The Outsourcing of Everything (forthcoming, with Craig Lair). He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.), is currently editing the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture.
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The McDonaldization of Society
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SAGE Publications, Incorporated, 2012
ISBN 10: 1452226695
ISBN 13: 9781452226699
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