Synopsis
This is the only business book that speaks to creative women who want to start a product or service- based business while juggling the demands of parenthood. Expert mompreneurs Meg and Cat guide mothers through business basics, creating a product, opening an online retail shop, blogging, marketing, publicity, and surviving as a parent.
"synopsis" may belong to another edition of this title.
About the Author
Meg Mateo Ilasco is a designer, illustrator, and writer who started her first business in 1999 making handmade wedding invitations. A serial entrepreneur, she's since launched three businesses including her housewares, gift, and stationery line, Mateo Ilasco, in 2005 in the U.S. Visit her at www.mateoilsaco.com.
From the Back Cover
So many women dream of having it all; being great mothers and running their own successful businesses. This book helps them take the leap with confidence. Entrepreneurs (and mums) Meg Mateo Ilasco and Cat Seto draw on their own successes and missteps to reveal exactly how to choose the right business, find clients, write a business plan, launch a blog and Web site and stay focused at home. Insightful Q&As with enterprising mothers like fashion designer Cynthia Rowley and Style Me Pretty blogger Abby Larson demystify the many nuances of balancing work life with family time. It's not easy. But this practical and inspiring guide helps make it possible.
"About this title" may belong to another edition of this title.
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Mom, Inc.: The Essential Guide to Running a Successful Business Close to Home
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Chronicle Books (edition Illustrated), 2012
ISBN 10: 1452101213
ISBN 13: 9781452101217
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