Contagious: Why Things Catch on - Hardcover

Berger, Jonah

Hardcover

ISBN 10: 1451686579 ISBN 13: 9781451686579

Publisher: Simon & Schuster, 2013

Synopsis

Contagious Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? Full description

About this title

Review

"Jonah Berger is as creative and thoughtful as he is spunky and playful. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity. It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives."--Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and bestselling author of Predictably Irrational

"Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction--and performed groundbreaking experiments that have changed the way the experts think. If there's one book you're going to read this year on how ideas spread, it's this one."--Dave Balter, CEO of BzzAgent and Co-founder of the Word of Mouth Marketing Association

"The book is just plain interesting. Berger's cases are not only topical and relevant, but his principles seem practical and are easily understood. . . . I have a strong feeling that this book will catch on."--Ben Frederick "The Christian Science Monitor "

"Jonah Berger knows more about what makes information 'go viral' than anyone in the world."--Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness

"Why do some ideas seemingly spread overnight, while others disappear? How can some products become ubiquitous, while others never gain traction? Jonah Berger knows the answers, and, with Contagious, now we do, too."--Charles Duhigg, author of the bestselling The Power of Habit

"If you are seeking a bigger impact, especially with a smaller budget, you need this book. Contagious will show you how to make your product spread like crazy."--Chip Heath, co-author of Made to Stick and Decisive

"Contagious contains arresting -- and counterintuitive -- facts and insights. . . . Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns."--Glenn C. Altschuler "The Boston Globe "

"Think of it as the practical companion to Malcolm Gladwell's The Tipping Point."--Tasha Eichenseher "Discover "

"A provocative shift in focus from the technology of online transmission to the human element and a bold claim to explain 'how word of mouth and social influence work . . . [to] make any product or idea contagious."--Kirkus Reviews

"An infectious treatise on viral marketing. . . . Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. The result is a useful and entertaining primer that diagnoses countless baffling pop culture epidemics."--Publishers Weekly

About the Author

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and is the internationally bestselling author of Contagious and Invisible Influence. He's published dozens of papers in top-tier academic journals, consulted for a range of Fortune 500 companies (e.g., Google, Apple, and Nike), and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review.

Edition details

• Publisher: Simon & Schuster
• Publication date: 2013
• ISBN 10: 1451686579
• ISBN 13: 9781451686579
• Binding: Hardcover
• Language: English
• Number of pages: 256