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Synopsis
About The Author: David Wilkey has been a marketing student for over 25 years. He has served as a senior marketing executive for a diverse group of companies, has owned a direct mail advertising company, and has several years of hands-on experience in implementing marketing campaigns for nationally recognized brands. His marketing studies began at the University of Southern California and continue today as a senior marketing consultant for Cordius Group, a commercial print and marketing company. Wilkey is also the owner of InSource Consulting, a marketing consulting firm, and NewSource Communications, an Internet social networking company.
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