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Practical PR: How to Create Focused, Researched-Based Campaigns that Produce Measurable Results - Softcover

Corder Ph D, Lloyd

 
9781449511050: Practical PR: How to Create Focused, Researched-Based Campaigns that Produce Measurable Results
Softcover
ISBN 10: 1449511058 ISBN 13: 9781449511050
Publisher: Createspace Independent Publishing Platform, 2009

Synopsis

Step-by-step guide for creating and implementing public relations programs, including conducting marketing research, setting objectives, developing a campaign and measuring results. Focused on pr basics.

"synopsis" may belong to another edition of this title.

About the Author

Lloyd Corder, Ph.D. is founder and CEO of strategic marketing research firm CorCom, Inc., and teaches at the Tepper School of Business at Carnegie Mellon University. He is a frequent keynote, convention and motivational speaker and he has appeared on business-oriented radio and television programs. Corder's studies have been published in more than 500 magazines and newspapers nationwide.

"About this title" may belong to another edition of this title.

Publisher
Createspace Independent Publishing Platform
Publication date
2009
Language
English
ISBN 10 
1449511058
ISBN 13 
9781449511050
Binding
Paperback
Number of pages
108