Social eCommerce: Increasing Sales and Extending Brand Reach - Softcover

Spencer, Stephan; Harding, Jimmy; Sheahan, Jennifer

 
9781449366360: Social eCommerce: Increasing Sales and Extending Brand Reach
Softcover
ISBN 10: 1449366368 ISBN 13: 9781449366360
Publisher: O′Reilly, 2014

Synopsis

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can't control the conversations, you can influence them. This book will teach you how.

If mismanaged, social media can create more noise than signal. It can be a time and energy suck--for you and your audience. Or worse still, it can become an echo chamber for negative PR.

If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers.

  • Strategize and optimize your social presence in ways you didn't know were possible
  • Drive more clicks and sales with better-performing Facebook ads
  • Develop remarkable content with viral potential
  • Manage your online reputation, instead of letting it manage you
  • Integrate social media into your SEO strategy, and vice versa
  • Leverage online influencers to promote your brand, and become an influencer yourself

"synopsis" may belong to another edition of this title.

About the Author

Stephan Spencer is author of Google Power Search, founder of the SEO firm Netconcepts (acquired by Covario) and of the SEO training/coaching program ScienceofSEO.com, and inventor of the SEO technology platform GravityStream. As a freelance journalist and editor in chief of the JEM Electronic Media technology network, Jem Matzan has helped millions of readers with his influential articles, computer hardware and software reviews, in-depth how-to guides, and industry-changing news stories. Now the author of several electronic guides on GNU/Linux and BSD operating systems, Jem's quest to make the world of Unix-like operating systems easy to understand for Windows desktop users and sysadmins continues on an even larger scale.

"About this title" may belong to another edition of this title.

Publisher
O′Reilly
Publication date
2014
Language
English
ISBN 10 
1449366368
ISBN 13 
9781449366360
Binding
Paperback
Number of pages
308