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Synopsis
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research&;before you waste months and millions on a product or service that no one needs or wants.
With a combination of open-ended interviewing and fast and flexible research techniques, you&;ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they&;ll help you reach the "ah-ha!" moments that inspire truly great products.
- Validate or invalidate your hypothesis by talking to the right people
- Learn how to conduct successful customer interviews play-by-play
- Detect a customer&;s behaviors, pain points, and constraints
- Turn interview insights into Minimum Viable Products to validate what customers will use and buy
- Adapt customer development strategies for large companies, conservative industries, and existing products
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About the Author
Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage. Currently the Director of User Experience and Product Design for Yammer (a Microsoft company), she has worked with early- and mid-stage startups as well as Fortune 500 companies to make customer development an ingrained part of company culture and product development process.
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Lean Customer Development: Build Products Your Customers Need
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Lean Customer Development (Hardcover version): Building Products Your Customers Will Buy
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Lean Customer Development (Hardcover version): Building Products Your Customers Will Buy
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Lean Customer Development (Hardcover version): Building Products Your Customers Will Buy
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Lean Customer Development (Hardcover version): Building Products Your Customers Will Buy
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O'Reilly Media (edition 1), 2014
ISBN 10: 1449356354
ISBN 13: 9781449356354
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Lean Customer Development (Hardcover version): Building Products Your Customers Will Buy
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Lean Customer Development (Hardcover version): Building Products Your Customers Will Buy
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Lean Customer Development (Hardcover version): Building Products Your Customers Will Buy
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Lean Customer Development (Hardcover version): Building Products Your Customers Will Buy
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Lean Customer Development (Hardcover version): Building Products Your Customers Will Buy
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