Synopsis
On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.
This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.
- Understand the relationship between data, business, and design
- Get a firm grounding in data, data types, and components of A/B testing
- Use an experimentation framework to define opportunities, formulate hypotheses, and test different options
- Create hypotheses that connect to key metrics and business goals
- Design proposed solutions for hypotheses that are most promising
- Interpret the results of an A/B test and determine your next move
"synopsis" may belong to another edition of this title.
About the Author
Rochelle King is Global VP of Design and User Experience at Spotify where she is responsible for the teams that oversee user research and craft the product experience at Spotify. Prior to Spotify, Rochelle was VP of User Experience and Product Services at Netflix. where she managed the Design, Enhanced Content, Content Marketing and Localization teams at Netflix. Collectively, these groups were responsible for the UI, layout, meta-data (editorial and visual assets) and presentation of the Netflix service internationally across all platforms. Rochelle has over 14 years of experience working on consumer facing products. Sean Power has worked as a web systems administrator since the mid 90s, has worked with online communities for companies such as MTV Northern Europe, and helped users reduce the headaches of managing and monitoring web infrastructures through Coradiant, a web performance monitoring vendor.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Designing with Data: Improving User Experience with...
Stock Image
Designing with Data: Improving the User Experience with A/B Testing
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_392530633
Stock Image
Designing with Data: Improving the User Experience with A/B Testing
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_425005789
Stock Image
Designing with Data: Improving the User Experience with A/B Testing
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00094003547
Stock Image
Designing with Data: Improving the User Experience with A/B Testing
Seller: Goodwill San Antonio, San Antonio, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good Reading Copy, May have minor shelf wear, Fast Shipping - Safe and Secure in Mailer. Seller Inventory # 4Q2SPP001TWG
Seller Image
Designing with Data: Improving the User Experience with A/B Testing
Seller: Goodwill Southern California, Los Angeles, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Seller Inventory # 4CJH0200CAPW
Stock Image
Designing with Data: Improving the User Experience with A/B Testing
Published by
O'Reilly Media (edition 1), 2017
ISBN 10: 1449334830
ISBN 13: 9781449334833
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. 1. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Seller Inventory # 1449334830-11-1
Stock Image
Designing with Data: Improving the User Experience with A/B Testing
Seller: GCCebooks, Salinas, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. The cover and pages show normal wear. All items shipped Monday to Friday. Seller Inventory # 3UAP3I0027BW
Seller Image
Designing with Data: Improving the User Experience with A/B Testing
Seller: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy. Seller Inventory # SEWV.1449334830.G
Stock Image
Designing with Data: Improving User Experience with A/B Testing
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR014301006
Seller Image
Designing with Data: Improving User Experience with A/B Testing
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. A few small stains. Seller Inventory # wbs1405131049