Items related to Predatory Thinking: A Masterclass in Out-thinking the...
'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times
Life is a zero-sum game.
Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
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LIFE IS A ZERO-SUM GAMEPredatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine., Genius' Sunday Times
Review:
Offers much to think about . . . engaging, Creative Review
Challenges the way we think creatively by flipping the logical, 2D way of thinking on its head, Psychologies
Cool, clear, very readable, Overseas Property Professional
Challenges the way we think creatively by flipping the logical, 2D way of thinking on its head, Psychologies
Cool, clear, very readable, Overseas Property Professional
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- PublisherPan
- Publication date2014
- ISBN 10 1447285344
- ISBN 13 9781447285342
- BindingPaperback
- Number of pages272
- Rating
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Predatory Thinking by Trott, Dave [Paperback ]
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Book Description Paperback. Condition: new. Paperback. Two explorers are walking through the jungle.Suddenly they hear a tiger roar.One explorer sits down and takes a pair of running shoes out of his backpack.You're crazy, you'll never out-run a tiger, says the other explorer.I don't have to out-run the tiger, he replies.I just have to out-run you.Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it - changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.Drawing on Eastern and Western philosophy, and colourful characters that range from Second World War fighter pilots to Picasso, Plutarch and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge. A masterclass in out-thinking the competition. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781447285342
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