Personas - User Focused Design (Human–Computer Interaction Series) - Hardcover
Book 101 of 141: Human?Computer Interaction
Synopsis
People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing.
Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality.
Based on 20 years’ experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method – 10 Steps to Personas. This second edition of Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.
"synopsis" may belong to another edition of this title.
From the Back Cover
People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing.
Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality.
Based on 20 years’ experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method – 10 Steps to Personas. This second edition of Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.
"About this title" may belong to another edition of this title.
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London, Springer London., 2019
ISBN 10: 1447174267
ISBN 13: 9781447174264
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Second Edition 2019. 16 x 24 cm. IX, 170 S. IX, 170 p. 47 illus., 34 illus. in color. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. (HumanComputer Interaction Series). Sprache: Englisch. Seller Inventory # 11448VB
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Personas - User Focused Design (eng)
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Personas - User Focused Design
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ISBN 10: 1447174267
ISBN 13: 9781447174264
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a usercentereddesign methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing.Project developers need to understand how users approach their products from the product's infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they - with their different attitudes, desires and habits - were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality.Based on 20 years'experience in solving problems for businessesand 15 yearsof research,currentlyat the IT University of Copenhagen, Lene Nielsen is Denmark's leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method - 10 Steps to Personas. This second edition ofPersonas - User Focused Designpresents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition. 180 pp. Englisch. Seller Inventory # 9781447174264
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Personas - User Focused Design
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Based on 20 years of research in Personas and written by the leading expert in this fieldProvides guidelines and templates to write personas and scenariosContains numerous cases and material from industrial projectsPeople relate . Seller Inventory # 255217503
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Personas - User Focused Design
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ISBN 10: 1447174267
ISBN 13: 9781447174264
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Buch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing.Project developers need to understand how users approach their products from the product's infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they - with their different attitudes, desires and habits - were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality.Based on 20 years' experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark's leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method - 10 Steps to Personas. This second edition of Personas - User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 180 pp. Englisch. Seller Inventory # 9781447174264
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Personas - User Focused Design
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a usercentereddesign methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing.Project developers need to understand how users approach their products from the product's infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they - with their different attitudes, desires and habits - were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality.Based on 20 years'experience in solving problems for businessesand 15 yearsof research,currentlyat the IT University of Copenhagen, Lene Nielsen is Denmark's leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method - 10 Steps to Personas. This second edition ofPersonas - User Focused Designpresents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition. Seller Inventory # 9781447174264