The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions - Softcover

Kenyon, George N.; Sen, Kabir C.

 
9781447166283: The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions
Softcover
ISBN 10: 1447166280 ISBN 13: 9781447166283
Publisher: Springer, 2014

This specific ISBN edition is currently not available.

Synopsis

Creating a Competitive Advantage.- Defining Quality.- The Value Proposition.- Customer Perceptions.- The Product Design Process.- The Service Design Process.- Measuring Value.- Practical Implications of Customer Perceptions on the Design Process.- Re-Engineering the Process for Perceptions.

"synopsis" may belong to another edition of this title.

Publisher
Springer
Publication date
2014
Language
English
ISBN 10 
1447166280
ISBN 13 
9781447166283
Binding
Paperback

Other Popular Editions of the Same Title

9781447166269: The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions

Featured Edition

ISBN 10:  1447166264 ISBN 13:  9781447166269
Publisher: Springer, 2014
Hardcover