Lecturers, request your electronic inspection copy
This innovative book provides a fresh take on quantitative data analysis within the social sciences. It presents variable-based and case-based approaches side-by-side encouraging you to learn a range of approaches and to understand which is the most appropriate for your research.
Using two multidisciplinary non-experimental datasets throughout, the book demonstrates that data analysis is really an active dialogue between ideas and evidence. Each dataset is returned to throughout the chapters enabling you to see the role of the researcher in action; it also showcases the difference between each approach and the significance of researchers’ decisions that must be made as you move through your analysis.
The book is divided into four clear sections:
Clear, original and written for students this book should be compulsory reading for anyone looking to conduct non-experimental quantitative data analysis.
"synopsis" may belong to another edition of this title.
This compelling textbook provides a clear view of a broad range of possibilities for quantitative data, complementing the statistical toolbox with configurational methods. A must read for students aiming to get more out of data and move beyond 'push-button analysis'.
Ray Kent is now retired, but was Senior Lecturer in Marketing at the University of Stirling. He has published on topics as diverse as product range policy, marketing communications with sensitive groups, private trading on the internet, improving email responses and the use of fuzzy logic in data analysis. This is his eighth book; earlier books have been in the areas of the history of sociological research, survey data analysis and marketing research. After each book, he says it will be his last. We’ll see.
"About this title" may belong to another edition of this title.
Shipping:
£ 4.50
From United Kingdom to U.S.A.
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9781446273418
Book Description Condition: New. Seller Inventory # 22169278-n
Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FJ-9781446273418
Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. In covering both traditional and newer approaches, and presenting them alongside each other, and by consistently referring to two data sets throughout, this book provides students with a brand-new way of understanding methods and a tool with which they can think about their own research. Seller Inventory # B9781446273418
Book Description Condition: new. Seller Inventory # FFMUGCXRBV
Book Description Condition: New. Seller Inventory # 22169278-n
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9781446273418_lsuk
Book Description PF. Condition: New. Seller Inventory # 6666-IUK-9781446273418
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk1446273415xvz189zvxnew
Book Description Paperback. Condition: Brand New. 349 pages. 9.25x6.50x1.00 inches. In Stock. This item is printed on demand. Seller Inventory # __1446273415