Cognitive Interviewing Practice - Softcover

Softcover

ISBN 10: 1446256014 ISBN 13: 9781446256015

Publisher: SAGE Publications Ltd, 2014

Synopsis

The use of the cognitive interviewing method for survey question testing has proliferated and evolved over the past 30 years.  In more recent years the method has been applied to the evaluation of information letters and leaflets and to research consent forms. This book provides a practical handbook for implementing cognitive interviewing methods in the context of applied social policy research, based on the approach used by the authors at the NatCen Social Research (NatCen) where cognitive interviewing methods have been used for well over a decade.

The book provides a justification for the importance of question testing and evaluation and discusses the position of cognitive interviewing in relation to other questionnaire development and evaluation techniques. Throughout the book, the focus is on providing practical and hands-on guidance around elements such as sampling and recruitment, designing probes, interviewing skills, data management and analysis and how to interpret the findings and use them to improve survey questions and other documents.  The book also covers cognitive interviewing in different survey modes, in cross national, cross cultural and multilingual settings and discusses some other potential uses of the method. 

About this title

About the Author

Born and raised in Richmond, Virginia, Debbie Collins tends to write with an economy of words and a vivid eye for detail in a very short space. Debbie has been published in Third Wednesday, antinarrative, and Flatbush Review, among others, and is a member of James River Writers and River City Poets.

From the Back Cover

Drawing on the approach used at the NatCen Social Research, this book provides practical, hands-on guidance for implementing cognitive interviewing methods in the context of applied social policy research.

Edition details

• Publisher: SAGE Publications Ltd
• Publication date: 2014
• Language: English
• ISBN 10: 1446256014
• ISBN 13: 9781446256015
• Binding: Paperback
• Edition number: 1
• Number of pages: 268
• Editor: Collins Debbie