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Synopsis
The ability to manage your brand successfully is crucial to anyone who wants to advance their career.
Written by Paul and Julia Hitchens, leading experts on corporate brand strategies, this book quickly teaches you the insider secrets you need to know to in order to successfully manage your brand.
The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.
So what are you waiting for? Let this book put you on the fast track to success!
Sunday: Determine your brand focus
Monday: Define your brand strategy
Tuesday: Express your brand itentity
Wednesday: Evolve your brand culture
Thursday: Build your employer brand
Friday: The importance of design
Saturday: Sustaining the brand
"synopsis" may belong to another edition of this title.
About the Author
Paul and Julia Hitchens formed Verve Interactive Ltd in 1996. Verve is an independent Creative Brand Consultancy. We advise and work with directors, management and staff to deliver corporate brand strategies. Verve has worled with world famous brands including Virgin Atlantic and Granada Media.
"About this title" may belong to another edition of this title.
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Brand Management In A Week: How To Be A Successful Brand Manager In Seven Simple Steps
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paperback. Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # rev9210848530
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Brand Management In A Week: How To Be A Successful Brand Manager In Seven Simple Steps (Teach Yourself: Business)
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Paperback. Condition: Very Good. Brand Management In A Week: How To Be A Successful Brand Manager In Seven Simple Steps (Teach Yourself: Business) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781444197976
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Successful Brand Management in a Week
Published by
Hodder & Stoughton, 2012
ISBN 10: 1444197975
ISBN 13: 9781444197976
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Condition: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 18721497-20
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Brand Management In A Week: How To Be A Successful Brand Manager In Seven Simple Steps (Teach Yourself: Business)
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781444197976
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Successful Brand Management in a Week: A Teach Yourself Guide
Published by
John Murray Press, United Kingdom, London, 2014
ISBN 10: 1444197975
ISBN 13: 9781444197976
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Paperback. Condition: Very Good. The ability to manage your brand successfully is crucial to anyone who wants to advance their career.Written by Paul and Julia Hitchens, leading experts on corporate brand strategies, this book quickly teaches you the insider secrets you need to know to in order to successfully manage your brand.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.So what are you waiting for? Let this book put you on the fast track to success!Sunday: Determine your brand focusMonday: Define your brand strategyTuesday: Express your brand itentityWednesday: Evolve your brand cultureThursday: Build your employer brandFriday: The importance of designSaturday: Sustaining the brand. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007168000
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Brand Management In A Week: How To Be A Successful Brand Manager In Seven Simple Steps
Seller: Book Grocer, Tullamarine, VIC, Australia
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Paperback. [Author], [Publisher]. NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title. Author: Paul Hitchens Format: Paperback Number of Pages: 128 The ability to manage your brand successfully is crucial to anyone who wants to advance their career. Written by Paul and Julia Hitchens, leading experts on corporate brand strategies, this book quickly teaches you the insider secrets you need to know to in order to successfully manage your brand. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success! Paperback. Seller Inventory # 9781444197976-SECONDHAND