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SEO And Search Marketing In A Week: Search Engine Optimization And Search Engine Marketing Made Easy In Seven Simple Steps (Teach Yourself: In A Week) - Softcover
Synopsis
Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they do
Monday: Learn about your competition and target audience, and organize your website's structure
Tuesday: Discover the importance of keywords, and how to generate your keyword list and find the best low-cost research tools
Wednesday: Learn how to make changes to the pages on your site to increase the chance of ranking
Thursday: Ensure all of your links are found and indexed by search engines and generate backlinks
Friday: Monitor and manage your progress through tools such as Analytics, Webmaster and shortened URLs
Saturday: Increase your online presence with search marketing
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Book Description
Learn in a week, what the experts learn in a lifetime
From the Back Cover
SEO and search marketing just got easier
You are just seven steps away from understanding search engine optimization (SEO) and search engine marketing (SEM). Imagine knowing exactly how to get your website content found by search engines and run paid advertising campaigns to drive visitors to your web pages and generate revenue. Now you can.
SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world. You'll also find tips to help you put it all into action.
The fastest way to successful SEO and search marketing
Whether you choose to read it in a week or in a single sitting, SEO and Search Marketing In A Week is your fastest route to success:
- Sunday: An introduction to search engines and SEO
- Monday: Keyword research
- Tuesday: On-page optimization
- Wednesday: Off-page optimization
- Thursday: Getting other traffic sources to your website
- Friday: Pay-per-click traffic: making it work for you
- Saturday: Monitoring and managing your progress
Learn in a week, remember for a lifetime
"About this title" may belong to another edition of this title.
- PublisherTeach Yourself
- Publication date2013
- ISBN 10 1444185942
- ISBN 13 9781444185942
- BindingPaperback
- LanguageEnglish
- Number of pages128
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