Getting to Scale (EasyRead Super Large 18pt Edition): Growing Your Business Without Selling Out - Softcover
Synopsis
Jill Bamburg has taken a question critical to the future of our society and found compelling answers. She has brought them to life with rich, well-researched stories. The question is this: how can mission-driven companies grow to the size needed to make a significant difference without selling out their values? She finds nine critical issues that must be managed well to do so, and documents the secrets of success in managing each of them. This book will help anyone struggling with preserving his or her values as an enterprise grows....After reading this book, entrepreneurs of mission-driven ventures will be able to grow their businesses, taking market share and profitability from businesses that are motivated by profit only. Students will learn that they can build a career that serves their values rather than compromising those values. People dreaming of building mission-driven enterprises will gain courage and insight from ---- Foreword by Gifford Pinchot III
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About the Author
Jill Bamburg is the dean of the MBA program at the Bainbridge Graduate Institute (BGI; www.bgiedu.org), a new institution offering an MBA, certificate programs, and short courses with a focus on sustainable business. She is a founding faculty member of BGI, has spearheaded the development of its unique curriculum, and has lived the lessons of getting to scale as the organization has grown from 10 students to more than 100 in four years. Her academic experience also includes seven years of teaching marketing, strategy, and general management to midcareer managers in the Graduate Management Program at Antioch University/Seattle. Before moving into management education, Bamburg served in a variety of marketing roles at Aldus Corporation, the inventors of desktop publishing and creators of the PageMaker software program. It was at Aldus that she first became interested in questions of scale as she survived its rocket ship growth from $11 million to $180 million in revenues, from 52 employees to over 1,000, and from a single product to more than a dozen. She is a lifelong environmentalist and spent her 20s living and working in Wyoming, including eight years of community journalism experience in Jackson Hole and a year and a half as the publisher of High Country News. For the last 10 years, she has served on the board of the Positive Futures Network, the publisher of YES! magazine. Bamburg lives on Bainbridge Island with her daughter, Katie Gao.
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