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Synopsis
This most popular international undergraduate Consumer Behavior text has been adapted to reflect the Australian Business environment. This edition uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural and decision making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research and problems in performing research. A vivid and lively writing style motivates student interest.
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Consumer Behaviour: 5th Edition
Published by
Pearson Australia, Frenchs Forest, NSW Australia, 2010
ISBN 10: 1442520108
ISBN 13: 9781442520103
Used
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Seller: Goulds Book Arcade, Sydney, Newtown, Sydney, NSW, Australia
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Paper Back. Condition: Good. The cover has light wear, scuffed edges, and a 6cm tear on the front cover. 662 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size F: 9"-10" Tall (228-254mm). Seller Inventory # 146647
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