Political Campaign Communication: Principles and Practices, 7th Edition (Communication, Media and Politics) - Softcover

Trent, Judith

Softcover

ISBN 10: 1442206721 ISBN 13: 9781442206724

Publisher: Rowman & Littlefield Publishers, 2011

Synopsis

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.

About this title

Product Description:

Political Campaign Communication Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In Full description

Review:

Trent, Friedenberg, and Denton have written the definitive account of political campaign communications. They dissect the importance of campaigns, communications styles, political strategies, public speaking, and voter impact, and do so in a highly readable style. Both students and faculty will love this book, and find it very engaging.--Darrell West, Brookings Institution

Here, in one compact and highly informative volume, is everything you need to know about campaign communications from speeches and TV to debates and the internet. The authors even explain when and how candidates should apologize for the inevitable gaffes along the trail!--Larry J. Sabato, director, University of Virginia Center for Politics"

About this edition

• Publisher: Rowman & Littlefield Publishers
• Publication date: 2011
• ISBN 10: 1442206721
• ISBN 13: 9781442206724
• Binding: Paperback
• Number of pages: 464