Political Campaign Communication: Principles and Practices, 7th Edition (Communication, Media and Politics) - Softcover

Trent, Judith

 
9781442206724: Political Campaign Communication: Principles and Practices, 7th Edition (Communication, Media and Politics)
Softcover
ISBN 10: 1442206721 ISBN 13: 9781442206724
Publisher: Rowman & Littlefield Publishers, 2011

Synopsis

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.

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About the Author

Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor emeritus of communication at Miami University of Ohio. Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.

"About this title" may belong to another edition of this title.

Publisher
Rowman & Littlefield Publishers
Publication date
2011
Language
English
ISBN 10 
1442206721
ISBN 13 
9781442206724
Binding
Paperback
Number of pages
464

Other Popular Editions of the Same Title

9781442206717: Political Campaign Communication: Principles and Practices (Communication, Media and Politics)

Featured Edition

ISBN 10:  1442206713 ISBN 13:  9781442206717
Publisher: Rowman & Littlefield Publishers, 2011
Hardcover