Corporate Discourse: 1 (Bloomsbury Discourse) - Hardcover

Book 2 of 9: Bloomsbury Discourse

Breeze, Ruth

 
9781441127181: Corporate Discourse: 1 (Bloomsbury Discourse)

Synopsis

Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.

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About the Author

Ruth Breeze is Full Professor at the University of Navarra and the PI of the Public Discourse research group (Universidad de Navarra, Spain). She is the author of Corporate Discourse (Bloomsbury, 2015) and Rethinking Academic Writing for the European University.

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Other Popular Editions of the Same Title

9781474222877: Corporate Discourse (Bloomsbury Discourse)

Featured Edition

ISBN 10:  1474222870 ISBN 13:  9781474222877
Publisher: Bloomsbury Academic, 2015
Softcover