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Synopsis
Good Design, Down to the Letter
Packages on store shelves, posters on building walls, pages of a website―all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication―in whatever form it takes.
By breaking down the study of type into a systematic progression of relationships―letter, word, sentence, paragraph, page and screen―award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels.
Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.
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About the Author
Denise Bosler is a graphic designer, illustrator, and professor of communication design at Kutztown University in Pennsylvania. For the last fifteen years, Denise has focused her design work on print collateral, product packaging, and identity. She has produced numerous award-winning logo and packaging designs featuring hand rendered and custom type. For the past eight years, Denise has taught typography and upper level graphic design classes, allowing her to apply her extensive practical knowledge. Her website is bosler.com.
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Mastering Type: The Essential Guide to Typography for Print and Web Design
Published by
HOW Books (edition 56720th), 2012
ISBN 10: 1440313695
ISBN 13: 9781440313691
Used
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Mastering Type : The Essential Guide to Typography for Print and Web Design
Published by
Adams Media Corporation, 2012
ISBN 10: 1440313695
ISBN 13: 9781440313691
Used
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Seller: Better World Books, Mishawaka, IN, U.S.A.
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Mastering Type : The Essential Guide to Typography for Print and Web Design
Published by
Adams Media Corporation, 2012
ISBN 10: 1440313695
ISBN 13: 9781440313691
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 13677668-6
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Mastering Type: The Essential Guide to Typography for Print and Web Design
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Mastering Type: The Essential Guide to Typography for Print and Web Design
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Mastering Type: The Essential Guide to Typography for Print and Web Design
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Mastering Type: The Essential Guide to Typography for Print and Web Design
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Mastering Type: The Essential Guide to Typography for F&W and Web Design
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Mastering Type: The Essential Guide to Typography for Print and Web Design
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Mastering Type: The Essential Guide to Typography for Print and Web Design
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