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Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar - Hardcover
Synopsis
Part teaching guide, part insider's peek into the creative and professional processes of one of the world's leading graphic design firms, "Identify" is more than simply a book about the art and practice of trademark design. "Identify" is about identity design that works, written by the very pioneers and practitioners responsible for many of the world's most durable and iconic visual marks. "Identify" offers readers a behind the scenes look into the processes of three of the most important and prolific names in the world of branding and design. Featuring more than 40 logos and the often dramatic and amusing stories behind their creation, it shows how they were conceived, the rough sketches along the way, and, of course, the final piece. The book also offers 50 case studies that dive deeper into the mark's creation to present the challenges the team faced, how they overcame them, and their thinking behind the decisions they made along the way.
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About the Author
Ivan Chermayaff and TomGeismar, and their newest partner Sagi Haviv have produced more winning marks than perhaps any other studio in the world.
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Identify Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff Geismar
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Good. The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of Everyman. Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a logo prodigy by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works. Seller Inventory # 00109808769
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Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1440310327-11-1-29
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Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar
Seller: Books for Life, LAUREL, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Book is in very good condition. Clean with little to no signs of wear or markings highlights. Seller Inventory # LFM.9JO3
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Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar
Seller: Goodwill Books, Hillsboro, OR, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Signs of wear and consistent use. Seller Inventory # GICWV.1440310327.G
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Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff Geismar
Seller: GoldBooks, Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # 85D32_43_1440310327