Customers Now: Profiting from the New Frontier of Content-Based Internet Advertising - Hardcover

David Szetela, Szetela; David Szetela

Hardcover

ISBN 10: 1440171017 ISBN 13: 9781440171017

Publisher: iUniverse, 2009

Synopsis

Customers Now: Profiting From the New Frontier of Content-Based Internet Advertising will show you how to master two simple content advertising programs - Google's AdWords content ad network and ContextWeb's ADSDAQ Exchange - so that you can efficiently get your message out and effectively generate a strong customer base.

This book can help you if:

1. You are "maxed out" on keyword-driven search engine marketing.
2. Your advertising generates fewer leads for new customers and diminishing engagement metrics for existing customers.
3. Your internet marketing needs new ideas and new energy regardless of your company's revenue size, database, or expertise.

If you're interested in creating demand for your products and services, this double-pronged search/content attack can reinvigorate your internet marketing strategy. In this book, we'll show you strategies for using content-based services like Google AdWords (AdWords.google.com) and ContextWeb's ADSDAQ Exchange (exchange.contextweb.com), and even give you specific tactics for getting the best results from each of them. Now is the time to educate yourself on effective internet marketing and mine your company's connection with your customers.

About this title

About the Author

Online advertising expert David Szetela is owner and CEO of Clix Marketing, one of the few agencies that specialize exclusively in pay-per-click (PPC) advertising. Szetela's twenty-five-plus-year career working for small magazine publishers, as well as Apple Computer and Ziff-Davis Publishing, has provided him with experience in direct-response marketing.

Edition details

• Publisher: iUniverse
• Publication date: 2009
• Language: English
• ISBN 10: 1440171017
• ISBN 13: 9781440171017
• Binding: Hardcover
• Number of pages: 108