Master Media Relations: The Complete Guide To Getting Better Press Coverage - Softcover

Giancontieri, Donna

Softcover

ISBN 10: 1440109036 ISBN 13: 9781440109034

Publisher: iUniverse, 2008

Synopsis

Master Media Relations is a comprehensive strategy for communicating with the media whether on the offensive or the defensive. This book supplies professionals across many diverse fields with the tools they need to generate good publicity, deflect negative coverage, answer questions on the fly, and handle reporters under any given circumstance.Public officials, law enforcement agents, attorneys, business owners, administrators, non-profits, and all spokespersons will learn from this guide how to steer the direction of a news story. Master Media Relations educates news sources on the realities and fundamentals of media contact:How to handle media interviews How to derail negative publicity How to manage public information in a crisis situationHow to craft a story idea to promote an agenda or project How to build a relationship with reportersHow to counteract errors and misquotes How to prepare for televised interviews and photosHow to write effective press releases and take quality news photos

About this title

About the Author

Donna Giancontieri is a writer, former news reporter, and media spokesperson with 12 years combined experience on both sides of the media desk. Today, she is a consultant for professionals in many fields. Giancontieri lives in New York. Visit her web site at mastermediarelations.com.

Edition details

• Publisher: iUniverse
• Publication date: 2008
• Language: English
• ISBN 10: 1440109036
• ISBN 13: 9781440109034
• Binding: Paperback
• Number of pages: 140