The Persuasive Power of Campaign Advertising - Softcover

Ridout, Travis N.; Franz, Michael M.

Softcover

ISBN 10: 1439903336 ISBN 13: 9781439903339

Publisher: Temple University Press, 2011

Synopsis

The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them.

The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention.

The Persuasive Power of Campaign Advertising features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.

About this title

About the Author

Travis N. Ridout is Associate Professor of Political Science at Washington State University and a coauthor (with Michael M. Franz, Paul B. Freedman, and Kenneth M. Goldstein) of Campaign Advertising and American Democracy (Temple). Michael M. Franz is Associate Professor of Government and Legal Studies at Bowdoin College and a coauthor (with Paul B. Freedman, Kenneth M. Goldstein, and Travis N. Ridout) of Campaign Advertising and American Democracy (Temple).

Edition details

• Publisher: Temple University Press
• Publication date: 2011
• Language: English
• ISBN 10: 1439903336
• ISBN 13: 9781439903339
• Binding: Paperback
• Number of pages: 200