In Menswear Everything Has Two Prices One For The Fool - Softcover

Chen, Ivan M. C.

Softcover

ISBN 10: 1439298564 ISBN 13: 9781439298565

Publisher: CreateSpace Independent Publishing Platform, 2009

Synopsis

Men can only wear what they buy and buy what is available to them. The ways men or their loved ones shop for them have a great deal to with how men dress. Most men buy the wrong clothing, which is one of the main reasons that today's men dress poorly. To avoid paying a fool's price, consumers either pay the same price for a better merchandise, or buy the same quality merchandise at a lower price. Nevertheless, consumers must first know how to detect the quality of merchandise. Dr. Ivan Chen examines why consumers keep buying the wrong clothing and teaches consumers how to find the best buys in different categories of men's clothing.

About this title

About the Author

Mr. Ivan M.C. Chen was born in 1956 in Taipei, Taiwan. He graduated in 1977 from Ming-Chi Institute of Technology. In 1983, Mr. Chen came to the United States to pursue advanced degrees. He earned an MBA from the University of Scranton, PA in 1985 and a Ph.D. in education from the University of Missouri-Kansas City in 1991. Mr. Chen strives for perfection on everything he does. He studies constantly and becomes an expert on whatever he does. He has been able to share his expertise through publications in various professions. He wrote a manuscript, The Psychology of Soldiers, which was recommended by the Ministry of Defense to join the Seventh Military Sciences Golden Statue Award Contest in Taiwan. He published many articles on business and management in prominent magazines and journals in Taiwan. He was chosen as one of the keynote speakers to present his doctoral dissertation in the Seventh Conference of Distance Education Association held at the University of Wisconsin-Madison in 1991. After serving tens of thousands of customers in a retail department store for more than ten years, Mr. Chen has gained valuable expertise in menswear. Mr. Chen has been able to understand and explain many phenomena in men's clothing better than any fashion expert. Mr. Chen often provides surprising, yet convincing explanations. Many of his answers are thought provoking and are contrary to common beliefs.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2009
• Language: English
• ISBN 10: 1439298564
• ISBN 13: 9781439298565
• Binding: Paperback
• Number of pages: 406