Successful Product Innovation: A Collection of Our Best - Softcover

Edgett, Scott J.; Cooper, Robert G.

 
9781439249185: Successful Product Innovation: A Collection of Our Best
Softcover
ISBN 10: 1439249180 ISBN 13: 9781439249185
Publisher: BookSurge Publishing, 2009

Synopsis

Stellar new product development is no accident – it is the result of a disciplined, systematic approach based on best practices. This book is a collection of 18 articles, handpicked by the authors, that span the practices critical for success; from generating breakthrough new ideas, accelerating the Stage-Gate Idea-to-Launch process, improving project selection with portfolio management and developing a product innovation and technology strategy. Over the years, research has yielded insights into the secrets of success and best practices in product innovation. This selection of carefully chosen readings and articles strategically focuses on the four points of performance that drive a business’s new product success, illustrated in the Innovation Diamond™: Product Innovation and Technology Strategy, Portfolio Management, Stage-Gate Idea-to-Launch system, Climate, Culture and Leadership. For more information, visit: www.stage-gate.com

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Publisher
BookSurge Publishing
Publication date
2009
Language
English
ISBN 10 
1439249180
ISBN 13 
9781439249185
Binding
Paperback
Number of pages
426