Items related to Re-Render The Gender
Synopsis
Women control over 80 percent of all purchase decisions. Yet 70 percent of all advertising is created by men, and most of the women in advertising agency creative departments are encouraged to think like men. The result? Advertising created to male standards that primarily reaches a male audience. This book attempts to explain how pervasive this problem is and how advertisers can guide their agencies to do a better job of communicating with women.
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Re-render the Gender: Why the vast majority of advertising is not connecting with women - and what we can do about it.
Seller: Poverty Hill Books, Mt. Prospect, IL, U.S.A.
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Paperback. Condition: New. Sittajarnpong, Lalit (illustrator). BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction! Seller Inventory # 9030068
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Re-render the Gender: Why the vast majority of advertising is not connecting with womenâ"and what we can do about it.
Seller: Ezekial Books, LLC, Manchester, NH, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Fine. Sittajarnpong, Lalit (illustrator). Excellent Condition. 100% Satisfaction Guaranteed. Seller Inventory # 51UMBA00029F
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Re-Render The Gender
Published by
Createspace Independent Pub, 2009
ISBN 10: 1439222711
ISBN 13: 9781439222713
Used
Soft cover
Signed
Seller: Diplomatist Books, Norwich, United Kingdom
Seller rating 5 out of 5 stars
Soft cover. Condition: Very Good. Sittajarnpong, Lalit (illustrator). pb, 136pp, illus. Signed by author. Inscribed by Author(s). Seller Inventory # 2001059
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Re-render the Gender: Why the vast majority of advertising is not connecting with womenand what we can do about it.
Print on DemandSeller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Brand New. Sittajarnpong, Lalit (illustrator). 136 pages. 10.00x7.00x0.34 inches. In Stock. This item is printed on demand. Seller Inventory # 1439222711
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