The Writer’s Guide to Annual Reports - Softcover

Roth, Robert

Softcover

ISBN 10: 1439207674 ISBN 13: 9781439207673

Publisher: BookSurge Publishing, 2009

Synopsis

The Annual Report Process Is A Journey. Take Along An Experienced Guide. Whether you've penned a dozen annual reports or are new to the entire strategic and creative process, The Writer's Guide to Annual Reports can help you find your way. It's the first ever how-to reference book on the subject. It can not only enhance your writing skills, but also sharpen your creative thinking. The Writer's Guide to Annual Reports covers virtually every facet of the annual report process, with heavy emphasis on key message development, creative concepts and writing style. There is also an Annual Report Gallery, full of real-world examples. The Writer's Guide to Annual Reports is an important reference tool for anyone involved in annual report development, from freelance writers and designers to corporate communications and investor relations professionals.

About this title

About the Author

Robert Roth is an award-winning, Atlanta-based freelance copywriter. For more than twenty years, he has crafted advertising and annual reports for some of the nation's leading corporations-including The Coca-Cola Company, Polo Ralph Lauren, Newell Rubbermaid, Neenah Paper, AGCO, Equifax, Progress Energy, Delta Airlines and Eastman Chemical

Edition details

• Publisher: BookSurge Publishing
• Publication date: 2009
• Language: English
• ISBN 10: 1439207674
• ISBN 13: 9781439207673
• Binding: Paperback
• Number of pages: 178