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BUSINESS RESEARCH METHODS, 8E, examines a variety of research methods that can be utilized across business functions including marketing, finance, management, and accounting. The book superbly demonstrates how the practice of business research aids managers in making critical business decisions in our new digital age.
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- PublisherSouth-Western
- Publication date2009
- ISBN 10 1439080674
- ISBN 13 9781439080672
- BindingHardcover
- Number of pages674
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Business Research Methods (with Qualtrics Card) Zikmund, William; Babin, Barry; Carr, Jon and Griffin, Mitch
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