Items related to Managerial Economics
Synopsis
This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.
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Review
McGuigan, Moyer, and Harris covers quantitative issues that I want to include (demand elasticity estimation, forecasting), and it pushes the envelope of the topics in managerial economics by featuring asymmetric information and strategic behaviora].I will continue to use the book as it brings in strategic issues facing firms, and present the competence and clarity market structures, pricing issues, and best practices.
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- PublisherSouth-Western Pub
- Publication date2010
- ISBN 10 1439079390
- ISBN 13 9781439079393
- BindingHardcover
- LanguageEnglish
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