Managerial Economics: A Problem Solving Approach (Cengage South-Western's MBA Series in Economics) - Hardcover

Froeb, Luke M; McCann, Brian T

 
9781439077986: Managerial Economics: A Problem Solving Approach (Cengage South-Western's MBA Series in Economics)

Synopsis

Discover how to use managerial economics to both diagnose and solve business problems with this breakthrough text, ideal for today's MBA student or business professional. Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts while emphasizing the real decisions that contemporary managers face on a daily basis. Succinct, fast-paced presentations and interactive applications emphasizing the role of the decision maker make this an excellent long-term resource for anyone pursuing business career success. New chapters and updates reflect the most recent economic developments and challenges worldwide.

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Review

"The Froeb/McCann textbook is designed for decision makers. Each chapter provides logical steps to solve common but misunderstood business problems. The books candor and novelty make for easy, enjoyable reading."

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