Case Histories of Successful Advertising - Softcover

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9781434473363: Case Histories of Successful Advertising

Synopsis

Examples of successful advertising tests and campaigns. Includes such topics as: Markets, Advertising, Moving from Regional to National, New Product Introduction, Industrial Advertising, and more.

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Other Popular Editions of the Same Title

9781434473370: Case Histories of Successful Advertising

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ISBN 10:  1434473376 ISBN 13:  9781434473370
Publisher: Wildside Press, 2008
Hardcover