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The ESPN Effect: Exploring the Worldwide Leader in Sports - Softcover

 
9781433126000: The ESPN Effect: Exploring the Worldwide Leader in Sports

Synopsis

ESPN has grown from a start-up cable network in a small Connecticut town to a $50 billion global enterprise. For the past 35 years, ESPN – along with its sister networks – has been the preeminent source for sports for millions around the globe. Its 24-hour coverage of sports news and programming has cultivated generations of sports consumers, utilizing multiple ESPN platforms for news and entertainment. The pervasiveness of the company’s branded content has influenced how sports fans think and feel about the people who play and control these games. In The ESPN Effect, leading sports media scholars examine ESPN and its impact on culture, sports journalism, audience, and the business of sports media. The final part of the book considers the future of ESPN, beginning with an interview with Chris LaPlaca, ESPN senior vice president.
As the first academic text dedicated to the self-proclaimed «worldwide leader in sports», this book contributes to the growth of sports media research and provides a starting point for scholars examining the present and future impact of ESPN.

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About the Author

John McGuire (PhD, University of Missouri-Columbia) is Associate Professor in the School of Media and Strategic Communications at Oklahoma State University. His work has been published in the Journal of Sports Media, Communication and Sport, International Journal of Sport Communication, and the Journal of Radio and Audio Media.
Greg G. Armfield (PhD, University of Missouri-Columbia) is Associate Professor in the Department of Communication Studies at New Mexico State University. His work has been published in the Journal of Communication, the Journal of Media and Religion, Speaker and Gavel, and the Journal of Communication and Religion.
Adam Earnheardt (PhD, Kent State University) is Chair and Associate Professor of Communication Studies in the Department of Communication at Youngstown State University. He is the author of Judging Athlete Behaviors: Exploring Possible Predictors of Television Viewer Judgments of Athlete Antisocial Behaviors (2008) and has co-edited several books including Sports Fans, Identity, and Socialization: Exploring the Fandemonium (2012).

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ISBN 10:  143312601X ISBN 13:  9781433126017
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McGuire, John, Greg G. Armfield and Adam Earnheardt [Hrsg.]:
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kart. Condition: Sehr gut. XVII, 333 S. ; 23 cm, Tadelloses Exemplar. - Preface: You've Come a Long Way, Baby Greg G Armfield and John McGuire -- Section One: Business and the ESPN Effect -- Chapter One: In the Beginning: The Rasmussens and the Launch of ESPN John McGuire and Greg G Armfield -- Chapter Two: The Mouse that Scored: Disney's Reconfiguration -- of ESPN and ABC Sports -- Andi Stein -- Chapter Three: Changing the Competitive Environment -- for Sports Broadcast Rights -- John A Fortunato -- Chapter Four: Digging the Moat:The Political Economy -- of ESPN's Cable Carriage Fees -- Thomas F Corrigan -- Chapter Five: ESPN Déportes: Numero Uno? -- Henry Puente -- Section Two: Race, Gender, and the ESPN Effect -- Chapter Six: "The Worldwide Leader in Sports"as Race -- Relations Reporter: Reconsidering the Role of ESPN -- George L Daniels Chapter Seven: Race in the Kingdom -- Daniel Sipocz Chapter Eight: ESPN's Mythological Rhetoric ofTitle IX -- Karen L Hartman Chapter Nine: espnW: Catering to a New Audience -- Sarah Wolter -- Chapter Ten: The ESPN Effect: Representation of Women -- in 30 for30 Films -- Katherine L Lavelle -- Chapter Eleven: ESPN The Magazine "Body Issue": Challenging Yet Reinforcing Traditional Images of Masculinity and -- Femininity in Sport -- Edward M Kian, Lauren Reichart Smith, Jason W Lee, and Kristi Sweeney -- Section Three: Journalism and the ESPN Effect -- Chapter Twelve: Sprawling Hagiography: ESPN's 30 for 30 Series -- and the Untangling of Sports Memories -- Andrew C Billings and Kevin B Blackistone -- Chapter Thirteen: Framing the Bubble: How ESPN Coverage of the -- NCAA Tournament Bubble Changed from 2010 to 2014 -- Scott Lambert -- Chapter Fourteen: Lipsyte, the League, and the "Leader": -- An Ombudsman's Tale -- David Staton -- Chapter Fifteen: Power Through the People: ESPN and the Impact -- of User-Circulated Emotional Value on News Efficacy -- Samuel M Jay -- Chapter Sixteen: North of the Border: The Influence of ESPN -- on TSN and Sportsnet in Canada -- Michael L Naraine and Gashaw Z Abeza // u.a. ISBN 9781433126000 Sprache: Englisch Gewicht in Gramm: 9. Seller Inventory # 1046858

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