The Business of iPhone App Development: Making and Marketing Apps that Succeed - Softcover

Wooldridge, Dave; Schneider, Michael

 
9781430227335: The Business of iPhone App Development: Making and Marketing Apps that Succeed

Synopsis

This book examines business aspects of developing great iPhone Apps. It includes practical real-world advice, case studies, and numerical analysis gathered from Apple’s iTunes App Store.

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About the Author

As the founder of Electric Butterfly, strongDave Wooldridge/strong has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of emThe Business of iPhone App Development: Making and Marketing Apps that Succeed/em and has written numerous articles for leading tech publications, including a monthly software marketing column for emMacTech Magazine/em. Follow Dave on Twitter @ebutterfly.

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