An Introduction to Brain and Behavior - Hardcover

Kolb, Bryan; Whishaw, Ian Q.

 
9781429242288: An Introduction to Brain and Behavior

Synopsis



Physiological psychology explores questions that utterly captivate students, but the wealth and complexity of the information can be daunting. When it comes to making this field clearer and relevant to uninitiated students, no introductory text can match Kolb and Whishaw’s An Introduction to Brain and Behavior.



Kolb and Whishaw’s distinctive approach to contemporary brain science engages students by answering the basic questions about the interplay between brain and behavior—answers that incorporate the latest clinical and technological developments in research with fascinating case studies creating an accessible, engaging, student-friendly textbook.



Now focused more than ever on new technologies used to research the brain and behavior, and featuring new study tools, new art, and new media support, An Introduction to Brain and Behavior, Third Edition is the most exciting edition yet of this extraordinary text.


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Review

Praise for second edition:

'Good, clear and well written. Excellent book.' - Scott Hardie, Division of Psychology, University of Dundee, UK

'Excellent book, nice illustrations, broad perspective including animal and human research. Demonstration of different neuroscience techniques in research.' - Georg Kerkhoff, Department of Psychology, Katholische Universität Eichstätt, Germany

Book Description

This leading introductory text explores the biological basis of behaviour, combining authority, accessibility, and compelling content in a way no other text can match

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