The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink - Hardcover

Rothbaum, Noah

Hardcover

ISBN 10: 1427754756 ISBN 13: 9781427754752

Publisher: Kaplan Trade, 2007

Synopsis

Walk into a liquor store today and you’ll be faced with an unprecedented variety of vodka, gin, whisky, cognac, rum and even tequila. In the past decade, the amount of spirits sold in bars, stores and restaurants has climbed nearly sixty percent. Celebrating the acumen of the businessmen and craftsmen responsible for this phenomenal sales growth, The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink, is a cocktail of history and insight into a rapidly growing industry. Journalist Noah Rothbaum takes readers from the cellars of Cognac, France, to the Scottish Highlands to the agave fields of Mexico to find out what’s now driving this age old industry. The book explores new production techniques, cutting-edge marketing campaigns and introduces a new crop of crafty entrepreneurs.

About this edition

• Publisher: Kaplan Trade
• Publication date: 2007
• ISBN 10: 1427754756
• ISBN 13: 9781427754752
• Binding: Hardcover
• Number of pages: 208