Synopsis
151 Quick Ideas to Increase Sales will help you do all this and more. It will break down the walls between the sales function and the other promotional elements in a typical marketing mix, allowing for a more synergistic approach to sales.
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About the Author
Linda Sparks has spent more than 25 years in the field of sales. In 1990, she founded Performance Development Company, a business consulting and training firm. For the last five years, Sparks has worked as an independent consultant, helping her clients with business development. She is the co-author of Business Development Is Everyone's Business. She and her husband, Jim, live in Tucson, Arizona.
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