Successful Spokespersons Are Made, Not Born: Expanded Edition Has Teaching Guides - Softcover

Hartvigsen, Harold

Softcover

ISBN 10: 142598648X ISBN 13: 9781425986483

Publisher: AuthorHouse, 2007

Synopsis

Successful Spokesperson Are Made, Not Born is an expanded edition of the original book published in 2000, adding instructor teaching guides, sample speech openings and new anecdotes to the basic techniques from the first edition. The expanded edition has also been published in Chinese by Peking University Press, Beijing.ISBN: 978-1-4259-8648-3Order, paperback, from: AuthorHouse, Amazon, Google or major book store chains.Blog Posting - On Hal Hart's web site, www.Halhartcommunications. See Media Interview Check List (from"Successful Spokespersons..." ). Comments on football star Michael Vick's predicament.

About this title

About the Author

Hal Hart taught communications skills to Fortune 500 executives for fourteen years as vice president of Spokesperson Services for a New York-based public relations agency, and six years in his own consulting business, Hal Hart Communications. The University of Iowa journalism graduate previously was a radio newscaster, TV and radio sportscaster, trade magazine editor, and corporate public relations director. His clients included General Foods, NCR, Michelin Tire, Schlumberger, VISA, Heublein, Coopers and Lybrand, Weight Watchers International, Procter & Gamble, Georgia Pacific, AETNA Life, CIGNA, AT&T/GIS, SmithKline Beechman, Dow Chemical, American Water Company, The Plastic Bottle Institute, Hoffman-LaRoche, and The Upjohn Company.The author made hundreds of speeches, wrote executive speeches, and conducted seminars. In 1972 he headed up an automotive industry public relations program to counter government efforts to legislate the industry. Automotive Information Council (AIC) included fifty-eight industry trade associations and 1,500 businesses -- auto and tire makers, oil companies, mass merchandisers, specialty franchisers, service businesses and parts suppliers. AIC became an international media communications center.

Synopsis

Successful Spokesperson Are Made, Not Born is an expanded edition of the original book published in 2000, adding instructor teaching guides, sample speech openings and new anecdotes to the basic techniques from the first edition. The expanded edition has also been published in Chinese by Peking University Press, Beijing. ISBN: 978-1-4259-8648-3 Order, paperback, from: AuthorHouse, Amazon, Google or major book store chains. Blog Posting - Media Interview Check List ("Successful Spokespersons." Appendix)

Edition details

• Publisher: AuthorHouse
• Publication date: 2007
• Language: English
• ISBN 10: 142598648X
• ISBN 13: 9781425986483
• Binding: Paperback
• Number of pages: 184