NonProfit NonMarketing: A Guide to Branding Beliefs and Benefits - Softcover

Mathis, Mark

Softcover

ISBN 10: 1425746578 ISBN 13: 9781425746575

Publisher: Xlibris, 2007

Synopsis

Just because you are a nonprofit does not mean that you can ignore marketing. Marketing impacts every aspect of your organization from your fundraising and friend-raising to your community credibility and relevancy. This book provides you with the fuel

About this title

Synopsis

Just because you are a nonprofit does not mean that you can ignore marketing. Marketing impacts every aspect of your organization from your fundraising and friend-raising to your community credibility and relevancy. This book provides you with the fuel to quick-start your marketing efforts-public relations, golf outings, advertising, guerilla marketing techniques, Web sites and so much more. So before you hire another marketing director you need to read Nonprofit NonMarketing. In short order this book will have you creating a brand image that is sure to propel your organization for years to come.

About the Author

Mark Mathis is Partner and Director of Cool (creative director) at ME&V Advertising + Promotion. Mark has worked in public relations, advertising and marketing for 30 years.

Edition details

• Publisher: Xlibris
• Publication date: 2007
• Language: English
• ISBN 10: 1425746578
• ISBN 13: 9781425746575
• Binding: Paperback
• Number of pages: 196