Synopsis
Designed for college-level study of advertising this 6 page laminated guide is filled with the answers you need for a solid foundation and understanding of the details. Organized like designer course notes the details build a broader view of the big picture of advertising whether you are a communications major in advertising, or a business major in marketing. Author Maria Siano, PhD is an adjunct professor (John Hopkins & Rutgers) with 20 years of experience as a communications professor making her perfectly suited to fit over 100 pages of coverage into just 6 pages, succinctly written to focus on the facts. There is no better value for maximizing study time at the most reasonable price for any college-level educational supplement.
6 page laminated guide includes:
- History & Principles of Advertising
- Persuasion
- Audiences
- Advertising Process
- Types of Advertising
- Strategic Planning
- Advertising Goals
- Types of Appeal
- Ad Messaging
- Advertising Strategies & Approaches
- Implementing Ad Campaigns
- Measuring Campaign Effectiveness
- Branding
- Non-profit Advertising
- Ethics
"synopsis" may belong to another edition of this title.
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Advertising : A Quickstudy Laminated Reference Guide
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Advertising : A Quickstudy Laminated Reference Guide
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Condition: new. Designed for college-level study of advertising this 6 page laminated guide is filled with the answers you need for a solid foundation and understanding of the details. Organized like designer course notes the details build a broader view of the big picture of advertising whether you are a communications major in advertising, or a business major in marketing. Author Maria Siano, PhD is an adjunct professor (John Hopkins & Rutgers) with 20 years of experience as a communications professor making her perfectly suited to fit over 100 pages of coverage into just 6 pages, succinctly written to focus on the facts. There is no better value for maximizing study time at the most reasonable price for any college-level educational supplement. 6 page laminated guide includes: History & Principles of AdvertisingPersuasionAudiencesAdvertising ProcessTypes of AdvertisingStrategic PlanningAdvertising GoalsTypes of AppealAd MessagingAdvertising Strategies & ApproachesImplementing Ad CampaignsMeasuring Campaign EffectivenessBrandingNon-profit AdvertisingEthics Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781423244110
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Advertising: A Quickstudy Laminated Reference Guide
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Condition: new. Designed for college-level study of advertising this 6 page laminated guide is filled with the answers you need for a solid foundation and understanding of the details. Organized like designer course notes the details build a broader view of the big picture of advertising whether you are a communications major in advertising, or a business major in marketing. Author Maria Siano, PhD is an adjunct professor (John Hopkins & Rutgers) with 20 years of experience as a communications professor making her perfectly suited to fit over 100 pages of coverage into just 6 pages, succinctly written to focus on the facts. There is no better value for maximizing study time at the most reasonable price for any college-level educational supplement. 6 page laminated guide includes: History & Principles of AdvertisingPersuasionAudiencesAdvertising ProcessTypes of AdvertisingStrategic PlanningAdvertising GoalsTypes of AppealAd MessagingAdvertising Strategies & ApproachesImplementing Ad CampaignsMeasuring Campaign EffectivenessBrandingNon-profit AdvertisingEthics Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781423244110
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Condition: new. Designed for college-level study of advertising this 6 page laminated guide is filled with the answers you need for a solid foundation and understanding of the details. Organized like designer course notes the details build a broader view of the big picture of advertising whether you are a communications major in advertising, or a business major in marketing. Author Maria Siano, PhD is an adjunct professor (John Hopkins & Rutgers) with 20 years of experience as a communications professor making her perfectly suited to fit over 100 pages of coverage into just 6 pages, succinctly written to focus on the facts. There is no better value for maximizing study time at the most reasonable price for any college-level educational supplement. 6 page laminated guide includes: History & Principles of AdvertisingPersuasionAudiencesAdvertising ProcessTypes of AdvertisingStrategic PlanningAdvertising GoalsTypes of AppealAd MessagingAdvertising Strategies & ApproachesImplementing Ad CampaignsMeasuring Campaign EffectivenessBrandingNon-profit AdvertisingEthics Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781423244110
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