Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing's most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor.
6 page laminated guide includes:
"synopsis" may belong to another edition of this title.
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Paperback. Condition: Very Good. Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing's most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor. 6 page laminated guide includes: Core Concepts Marketing Perspectives Key Marketing Perspectives to Guide Marketers The Marketing Environment The Role of Marketing Cross-Cultural Marketing Target Markets Market Segmentation Products Goods, Services Total Product, Consumer Products Organizational or Industrial Products Product Development & the Product Life Cycle (PLC) Branding Product Mix Strategies Communications in Marketing Personal Selling Managing the Sales Force Advertising, Advertising Techniques Sales Promotion Public Relations Social Media & Online Content Online Content Big Data & Social Media Analytics Opinion Leaders & Social Media Influencers Distribution: Channels & Logistics Channel of Distribution Retailing, Wholesaling or Wholesale Trade Marketing Logistics Management: Physical Distribution Consumer Privacy & Security Purchasing Decisions Commercial & Industrial Market Purchase Market & Consumer Purchase The Adoption Process Marketing Research & Decision Making Marketing Research Process Types of Research, Sources of Data Price Determination Pricing Objectives Pricing Methods in Practice Nonprofit Marketing. Seller Inventory # 00103047388
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Paperback. Condition: Good. Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing's most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor. 6 page laminated guide includes: Core Concepts Marketing Perspectives Key Marketing Perspectives to Guide Marketers The Marketing Environment The Role of Marketing Cross-Cultural Marketing Target Markets Market Segmentation Products Goods, Services Total Product, Consumer Products Organizational or Industrial Products Product Development & the Product Life Cycle (PLC) Branding Product Mix Strategies Communications in Marketing Personal Selling Managing the Sales Force Advertising, Advertising Techniques Sales Promotion Public Relations Social Media & Online Content Online Content Big Data & Social Media Analytics Opinion Leaders & Social Media Influencers Distribution: Channels & Logistics Channel of Distribution Retailing, Wholesaling or Wholesale Trade Marketing Logistics Management: Physical Distribution Consumer Privacy & Security Purchasing Decisions Commercial & Industrial Market Purchase Market & Consumer Purchase The Adoption Process Marketing Research & Decision Making Marketing Research Process Types of Research, Sources of Data Price Determination Pricing Objectives Pricing Methods in Practice Nonprofit Marketing. Seller Inventory # 00105466816
Seller: BooksRun, Philadelphia, PA, U.S.A.
Pamphlet. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Second Edition, New Edition, Updated & Revised. Seller Inventory # 1423239911-11-1
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Paperback. Condition: Good. Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing's most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor. 6 page laminated guide includes: Core Concepts Marketing Perspectives Key Marketing Perspectives to Guide Marketers The Marketing Environment The Role of Marketing Cross-Cultural Marketing Target Markets Market Segmentation Products Goods, Services Total Product, Consumer Products Organizational or Industrial Products Product Development & the Product Life Cycle (PLC) Branding Product Mix Strategies Communications in Marketing Personal Selling Managing the Sales Force Advertising, Advertising Techniques Sales Promotion Public Relations Social Media & Online Content Online Content Big Data & Social Media Analytics Opinion Leaders & Social Media Influencers Distribution: Channels & Logistics Channel of Distribution Retailing, Wholesaling or Wholesale Trade Marketing Logistics Management: Physical Distribution Consumer Privacy & Security Purchasing Decisions Commercial & Industrial Market Purchase Market & Consumer Purchase The Adoption Process Marketing Research & Decision Making Marketing Research Process Types of Research, Sources of Data Price Determination Pricing Objectives Pricing Methods in Practice Nonprofit Marketing. Seller Inventory # CIN1423239911G
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Paperback. Condition: Very Good. Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing's most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor. 6 page laminated guide includes: Core Concepts Marketing Perspectives Key Marketing Perspectives to Guide Marketers The Marketing Environment The Role of Marketing Cross-Cultural Marketing Target Markets Market Segmentation Products Goods, Services Total Product, Consumer Products Organizational or Industrial Products Product Development & the Product Life Cycle (PLC) Branding Product Mix Strategies Communications in Marketing Personal Selling Managing the Sales Force Advertising, Advertising Techniques Sales Promotion Public Relations Social Media & Online Content Online Content Big Data & Social Media Analytics Opinion Leaders & Social Media Influencers Distribution: Channels & Logistics Channel of Distribution Retailing, Wholesaling or Wholesale Trade Marketing Logistics Management: Physical Distribution Consumer Privacy & Security Purchasing Decisions Commercial & Industrial Market Purchase Market & Consumer Purchase The Adoption Process Marketing Research & Decision Making Marketing Research Process Types of Research, Sources of Data Price Determination Pricing Objectives Pricing Methods in Practice Nonprofit Marketing. Seller Inventory # CIN1423239911VG
Seller: HPB-Ruby, Dallas, TX, U.S.A.
pamphlet. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_472318674
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 18226222-6
Seller: A Team Books, Conway, AR, U.S.A.
pamphlet. Condition: Good. Used books may not include access codes or one time use codes. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST. Seller Inventory # sun0000009513
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New. Seller Inventory # 38082677-n
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition. Seller Inventory # 38082677