Synopsis
Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing's most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor.
6 page laminated guide includes:
- Core Concepts
- Marketing Perspectives
- Key Marketing Perspectives to Guide Marketers
- The Marketing Environment
- The Role of Marketing
- Cross-Cultural Marketing
- Target Markets
- Market Segmentation
- Products
- Goods, Services
- Total Product, Consumer Products
- Organizational or Industrial Products
- Product Development & the Product Life Cycle (PLC)
- Branding
- Product Mix Strategies
- Communications in Marketing
- Personal Selling
- Managing the Sales Force
- Advertising, Advertising Techniques
- Sales Promotion
- Public Relations
- Social Media & Online Content
- Online Content
- Big Data & Social Media Analytics
- Opinion Leaders & Social Media Influencers
- Distribution: Channels & Logistics
- Channel of Distribution
- Retailing, Wholesaling or Wholesale Trade
- Marketing Logistics Management: Physical Distribution
- Consumer Privacy & Security
- Purchasing Decisions
- Commercial & Industrial Market Purchase
- Market & Consumer Purchase
- The Adoption Process
- Marketing Research & Decision Making
- Marketing Research Process
- Types of Research, Sources of Data
- Price Determination
- Pricing Objectives
- Pricing Methods in Practice
- Nonprofit Marketing
"synopsis" may belong to another edition of this title.
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Marketing: a Quickstudy Laminated Reference Guide (Quickstudy Reference Guide)
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QuickStudy Reference Guides (edition Second Edition, New Edition, Updated & Revised), 2019
ISBN 10: 1423239911
ISBN 13: 9781423239918
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Marketing: a Quickstudy Laminated Reference Guide (Quickstudy Reference Guide)
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Marketing (Paperback)
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ISBN 10: 1423239911
ISBN 13: 9781423239918
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Paperback. Condition: new. Paperback. Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing's most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor. 6 page laminated guide includes: Core ConceptsMarketing Perspectives Key Marketing Perspectives to Guide MarketersThe Marketing EnvironmentThe Role of MarketingCross-Cultural MarketingTarget MarketsMarket SegmentationProducts Goods, ServicesTotal Product, Consumer ProductsOrganizational or Industrial ProductsProduct Development & the Product Life Cycle (PLC)BrandingProduct Mix StrategiesCommunications in Marketing Personal SellingManaging the Sales ForceAdvertising, Advertising TechniquesSales PromotionPublic RelationsSocial Media & Online Content Online ContentBig Data & Social Media AnalyticsOpinion Leaders & Social Media InfluencersDistribution: Channels & Logistics Channel of DistributionRetailing, Wholesaling or Wholesale TradeMarketing Logistics Management: Physical DistributionConsumer Privacy & SecurityPurchasing Decisions Commercial & Industrial Market PurchaseMarket & Consumer PurchaseThe Adoption ProcessMarketing Research & Decision Making Marketing Research ProcessTypes of Research, Sources of DataPrice Determination Pricing ObjectivesPricing Methods in PracticeNonprofit Marketing Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781423239918
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