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Synopsis
The latest volume in the series: Understanding Marketing
Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?
This volume provides the concepts and examples you need. You'll learn how to:
-Define a target market
-Identify and understand your toughest competitors
-Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution)
-Test new product or service ideas with customers
-Get the most from relationship marketing
Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?
This volume provides the concepts and examples you need. You'll learn how to:
-Define a target market
-Identify and understand your toughest competitors
-Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution)
-Test new product or service ideas with customers
-Get the most from relationship marketing
"synopsis" may belong to another edition of this title.
About the Author
Philip Kotler is a world renowned expert on strategic marketing. As the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, Philip's research spans a broad number of areas including consumer marketing, business marketing, services marketing and e-marketing. He has authored over 45 books and has been a consultant to IBM, Bank of America, Merck, General Electric, Honeywell and many other companies. He also has received over 12 honorary degrees from around the world. Bruce Wrenn the William E. Colson Professor of Marketing at Andrews University, has served as a consultant to organizations in high tech, packaged food, fine dining, health care, pharmaceutical and bio-tech industries, as well as not-for-profit organizations. He has authored more than a dozen books in marketing management and planning, marketing research, church marketing and consumer behavior. He has served as a Harvard ManageMentor since 2002.
"About this title" may belong to another edition of this title.
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Understanding Marketing
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Harvard Business Review Press, 2010
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ISBN 13: 9781422128923
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Understanding Marketing
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Understanding Marketing (Pocket Mentor)
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Understanding Marketing: Expert Solutions to Everyday Challenges (Pocket Mentor)
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Understanding Marketing
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Condition: As New. : Este libro de la serie Pocket Mentor ofrece soluciones expertas para los desafíos cotidianos en el ámbito del marketing. Ideal para aquellos que buscan comprender los elementos esenciales del marketing y cómo se relacionan con su negocio. Aprenderás a definir un mercado objetivo, identificar a tus competidores, desarrollar una estrategia de marketing efectiva y probar nuevas ideas de productos o servicios con clientes. EAN: 9781422128923 Tipo: Libros Categoría: Negocios y Economía Título: Understanding Marketing Editorial: Harvard Business Review Press Idioma: en Páginas: 96 Formato: tapa blanda Año de publicación: 2010. Seller Inventory # Happ-2024-01-09-69a1703f
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Pocket Mentor: Understanding Marketing
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Softcover. Condition: Fine. Leichte Gebrauchsspuren; Leichte Verformung / umgeknickte Seiten; Leichte Verschmutzung / Farbtonveränderung. The latest volume in the series: Understanding MarketingBusinesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?This volume provides the concepts and examples you need. You'll learn how to:-Define a target market-Identify and understand your toughest competitors-Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution)-Test new product or service ideas with customers-Get the most from relationship marketing. Seller Inventory # c96eec7c-3827-4d19-a044-c2e8f6e4454b
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Understanding Marketing: Expert Solutions to Everyday Challenges
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ISBN 13: 9781422128923
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