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Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement - Softcover
Synopsis
What tactics can effective science communicators use to reach a wide audience and achieve their goals?
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About the Author
John C. Besley (EAST LANSING, MI) is the Ellis N. Brandt Professor of Public Relations at Michigan State University. He has authored more than a hundred articles, chapters, and reports on public opinion about science and scientists' views about communication.<br /><br />Anthony Dudo (AUSTIN, TX) is an associate professor in the School of Public Relations & Advertising at the University of Texas, Austin, where he is the program director of science communication at the Center for Media Engagement.
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Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement
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Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement
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Strategic Science Communication : A Guide to Setting the Right Objectives for More Effective Public Engagement
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Strategic Science Communication : A Guide to Setting the Right Objectives for More Effective Public Engagement
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