"Ready, Set...Whoa!": Are You Really Ready for Retailers? - Softcover

Carver, Lisa

Softcover

ISBN 10: 1420814044 ISBN 13: 9781420814040

Publisher: AuthorHouse, 2005

Synopsis

Whether you're a start-up supplier seeking reality-based retail launch strategies or an established retail vendor wanting to increase your eligibility for new branding, licensing, and distribution opportunities, newmarketbuilders' first book in the Pencil Principle Series: Ready, Set ...Whoa! Are You Really Ready For Retailers? shows you how to get your products in front of major retailers and how to keep them there! Based on years of direct multi-million-dollar major store sales experience and their ongoing conversations with top suppliers and retail buyers, newmarketbuilders' sales and follow-up strategies will help start-ups assess the retail viability of their products while reestablishing best practices for suppliers seeking expansion.

About this title

About the Author

Carol Spieckerman possesses over 20 years of multi-million-dollar sales, management, product launch, licensing, and business development experience. She brings high-volume sales and sales management expertise to newmarketbuilders' clients and has worked extensively with major retailers including Wal-Mart, Target, food and drug, and better department and specialty stores. Lisa Carver has managed and implemented business development and marketing initiatives in the private and not-for-profit sectors since 1987. Working with both start-up and mature companies, Lisa has defined strategic growth initiatives for consumer products organizations and licensors and developed key global relationships in Asia, Canada, Mexico, and Europe. Carol Spieckerman and Lisa Carver founded newmarketbuilders in 2001 in order to help their clients' gain a long-term advantage with retailers and licensing partners.

Edition details

• Publisher: AuthorHouse
• Publication date: 2005
• Language: English
• ISBN 10: 1420814044
• ISBN 13: 9781420814040
• Binding: Paperback
• Number of pages: 184